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Prime Art of Life

Rich Murray in partnership with PRIME provides its clients with a unique service – “Personal Concierge”. This means you are getting not just a luxury smartphone, but an access to exclusive advantages.

At your disposal is a personal assistant, who will fulfil any request – from booking a hotel to organising an event, or choosing a business gift, while you are busy with more important things. Enjoy your comfortable life with Rich Murray and PRIME.


When buying a Rich Murray smartphone you will be gifted with a special certificate providing an access to all privileges and benefits of PRIME service company.

Travel Services

  • Travel arrangements
  • Airline and train tickets via its own ticket office (24/7 registration/exchange/refund)
  • Booking hotels at best price
  • Booking VIP rooms and fast track services at airports worldwide
  • Transfer and car hire arrangements
  • Tour arrangements, guided tour services
  • Apartments/villas/chalets rent
  • Private aviation services
  • Visa support
  • Yacht rent


  • PRIME Hotel Colleсtion includes only the best hotels, which provide exclusive conditions and privileges to club members. The collection consists of 600 individual and chain hotels, such as Four Seasons Hotels and Resorts, Mandarin Oriental Hotel Group, Ritz Carlton Hotel Company and Bulgari, Hotels & Resorts, The Dorchester Collection, Fairmont, Raffles, Swissotel Belmond, Monte Сarlo SBM, Starwood Hotels & Resorts, Rocco Forte Hotels, and many others.

Lifestyle management

  • Tickets for cultural, sports and social events
  • Restaurant reservations worldwide
  • Flowers/gifts worldwide delivery
  • Transfer and taxi services

Medical concierge &

  • PRIME Medical Concierge means medical examination and treatment in the best healthcare centres around the world. PRIME medical specialist will help you to find the best healthcare centre and organise escort and support during the whole period of treatment and diagnostics.
  • PRIME will help you to organize an event or celebration of any type and scale

Information support

  • Calendar and selection of events (Cityguide in a mobile app for major cities and information on other cities upon request)
  • Addresses, contacts, working hours: restaurants, karaoke clubs, night clubs, shops, etc.
  • Secretarial services: wake-up call, scheduling appointment or consultation
  • Timetable: cinemas, train tickets, airline tickets, etc.
  • Medication availability in pharmacies (mainly Moscow)
  • General reference information


User-friendly interface and easy access to a full package of concierge services and PRIME tools:

  • Your airline ticket and boarding pass
  • Hotel booking confirmation
  • Status of requests and history of expenses
  • An option of payment for PRIME services via your phone
  • Instant chat with an assistant
  • Flower delivery

Download on the

App Store